(2024) Top 10 Marketplaces in Malaysia for Businesses Selling Online
10-Biggest e-Commerce Platforms in Malaysia
1. Shopee MY
- Monthly Visits (Web): 37.0M
- Monthly App Downloads (Android): 629.9K
Shopee is partly owned by China’s Tencent and is the largest comprehensive eCommerce platform in Malaysia and Southeast Asia. In recent years, Shopee MY has caught up with and surpassed Lazada to become the largest marketplace in the country, and now holds an almost 30 million monthly visits lead over Lazada.
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2. Lazada MY
- Monthly Visits (Web): 7.6M
- Monthly App Downloads (Android): 390.8K
Supporting C2C, B2C, cross-border, and flagship brand sellers. Lazada’s highly-developed logistics capabilities–offering same-day and next-day delivery in many urban areas–are one of its biggest advantages. The company is constantly expanding its network, with new warehouses opening up new opportunities throughout the country. Lazada, like Shopee, offers products in dozens of categories.
Tip: For a continuously updated snapshot of the best-selling products, categories, and merchants selling on Lazada and Shopee, download our free Southeast Asia eCommerce Datasets that are released monthly.
3. Mudah
- Monthly Visits (Web): 5.7M
- Monthly App Downloads (Android): 144.8K
Originally launched in 2007, Mudah is a well-known online classifieds marketplace in Malaysia. It has since been acquired by Carousell, another online platform in our ranking. Almost everyone can buy and sell almost anything here, From luxury goods, fashion items, cell phones, computers, refrigerators, sofas, holiday accommodations, and even new and used cars, rental rooms, houses for sale, and part-time jobs.
4. Carousell MY
- Monthly Visits (Web): 3.9M
- Monthly App Downloads (Android): 95.2K
Operating in half a dozen countries in the region, Carousell is now the second-biggest marketplace in Singapore and a prominent player in Southeast Asia. While starting as a classified ads site mainly for electronic devices, it has now evolved into a marketplace for both C2C and B2C, offering everything from fashion and beauty products to new and used cars and even properties!
5. Watsons MY
- Monthly Visits (Web): 750.7K
- Monthly App Downloads (Android): 33.4K
Watsons is a Hong Kong health care and beauty care chain with 8,000 stores and 1,500 pharmacies in Asia and Europe, as well as an online retail platform. In the specific case of Malaysia, Watsons also operates “W Mall”, a multi-vendor platform for sellers to place their products in partnership with the brand.
6. Zalora
- Monthly Visits (Web): 664.9K
- Monthly App Downloads (Android): 34.5K
Zalora is a Singapore-based fashion and cosmetics retailer offering a mix of more than 500 international brands as well as local designs. Zalora delivers goods quickly and provides cash on delivery and free returns services. It is the most popular fashion shopping platform in Malaysia.
7. eBay MY
- Monthly Visits (Web): 424.0K
- Monthly App Downloads (Android): 24.6K
Based in the United States, eBay is one of the global leaders in eCommerce.While originally launched for C2C sales in Malaysia, it has since expanded into B2C and caters to virtually all product categories. eBay Malaysia has a low threshold for opening a store and is suitable for all types of sellers, with the most popular product types being electronics, 3C products, and gadgets.
8. PGMall MY
- Monthly Visits (Web): 375.3K
- Monthly App Downloads (Android): 8.1K
PGMall was established in 2017, as the first online shopping platform developed in Malaysia and once the number one shopping site in the country. It is a cross-border eCommerce partner of JD.com, and provides consumers with a variety of products from electronics, to fashion, books, home life, health and beauty, and more.
9. Decathlon MY
- Monthly Visits (Web): 279.8K
- Monthly App Downloads (Android): 4.6K
Similarly to Watsons, the French sporting goods retailer Decathlon also offers an online multi-vendor marketplace for vendors to showcase their products in Malaysia.
10. Qoo10 MY
- Monthly Visits (Web): 93.6K
- Monthly App Downloads (Android): 2.5K
Qoo10 is an online platform dedicated to women’s fashion and offers a wide range of Korean products. The company, which is run by a joint venture with eBay, has a presence in other Asian markets and aims to expand into other Asian countries after acquiring Korean website Gmarket (renamed Qoo10 in 2012).
